How do you IMPACT the community you serve? – Community Benefit › Forums › CBISA™ › CBISA for Healthcare™ › CBISA Community™ Archive › Separating Marketing and Community Benefit
Posted by: Samantha Frost, Ochsner Clinic Foundation
Date: August 26, 2009, 10:22 pm
Hi – One thing I have been struggling with is separating marketing and community benefit for activities that have a bit of both, such as sponsorships of fund raisers for other not for profits. I worked with Marketing to estimate the value of the items for the sponsorship and record the value in the offsetting revenue of the occurrence. Any advice?
Response: Michelle Brooks, University Health Systems of Eastern Carolina
Date: August 27, 2009, 2:58 pm
If our logo appears in a program for example, we consider that marketing. We are aware that we may be able to “claim” a small portion of sponsorship activities, but feel it is too cumbersome to place value on food, entertainment , marketing, etc. If we have to stretch to make it fit…we consider marketing.
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