Community Healthy Living Magazine

[admin]

Posted by: Nickie Fickel, Summit Health

Date: November 14, 2016 9:38 AM

We recently contracted with a company to design a healthy living magazine full of articles to help community members manage and prevent disease. Our intention with this magazine is community benefit but it does market some of our services (see back cover). Does anyone know of a calculation to determine how much of this magazine we can count for Community Benefit? If there is no calculation I would love to her your opinion of what you would count! See link below to view the magazine.

Click to access Living_Healthy_Fall_16_0.pdf

Thanks for your help!!

[admin]

Response: Dawn Denton, Atlantic General Hospital
Date: November 16, 2016 3:52 PM
Nickie,
Having read this delightful publication I would say you could easily count 80% (or slightly more) of your cost to Community Benefits.

[admin]

Response: Peter Morgan, Adventist Medical Center-Portland
Date: November 16, 2016 4:36 PM
Nickie,
Great magazine. We have a smaller scale version that I count as community health education. As long as it is promoted into the community at large and not just your patients. There are references in the magazine to further information beyond Summit Health. Make sure the topics tie back to your CHNA.
From the Schedule H instructions:
“Community health improvement services” means activities or programs, subsidized by the health care organization, carried out or supported for
the express purpose of improving community health.
Activities or programs cannot be reported if they are provided primarily for marketing purposes or if they are more beneficial to the organization than to the community.”
The back page is purely marketing. I would deduct a percentage of the total costs as a cost of marketing. I would go with a 10% -20% deduction. Over all the magazine does not appear to be primarily intended for marketing purposes.

[admin]

Response: Jo Connell, Parrish Medical Center
Date: November 17, 2016 9:35 AM
Nickie,
I’m glad you asked that question. Parrish HealthCare also has a publication. It is mailed to more than 20,000 homes and is available on our website. I’m curious as to what percent we could count.
http://www.nxtbook.com/nxtbooks/manifest/vimvigor_2016winter-parrish/index.php#/0
Thanks,
Jo

[admin]

Response: Nickie Fickel, Summit Health
Date: November 17, 2016 9:50 AM
Thanks Peter!! Yes this is promoted to the broad community and it does tie back to our priorities!! Thanks for your feedback!! 🙂

[admin]

Response: Nickie Fickel, Summit Health
Date: November 17, 2016 9:51 AM
Thanks Dawn!! I was kinda thinking the same thing! 🙂

[admin]

Response: Peter Morgan, Adventist Medical Center-Portland
Date: November 21, 2016 10:37 AM
Jo,
I would deduct 10-20% as well for this publication. Great information included.

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